Company Overview
-
Posted Jobs 0
-
Categories Manufacturing
Company Description
In the early 20th century, when trade and commerce had not witnessed the advent of brands and marketing warfare in India, Shri Dharampal ji, with his vision of the DS Group set up a small perfumery shop in Chandni Chowk, Delhi in the year 1929. The urge to create a business around consumer tastes and preferences led Dharampal ji to innovate quality products. His sagacity revolutionized the market of chewing tobacco and the shop in Chandni Chowk became renowned not only in Delhi but even amongst the connoisseurs of tobacco in other parts of India and the world. This was just the beginning. .Shri Satyapal ji took the business forward and tried various blends & formulations for the flavouring of tobacco. Finally in 1946, he came up with Zafrani Patta 120, an incredible formulation that was a great success amongst the patrons of chewing tobacco.