Job Description
We are hiring experienced and performance-driven Senior Sales Officers to lead sales growth and distribution management in the Fast-Moving Consumer Goods (FMCG) industry. This position is ideal for professionals with a deep understanding of market dynamics, territory expansion, and team supervision within the general or modern trade verticals.
Key Responsibilities
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Drive primary and secondary sales targets across assigned regions or territories.
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Manage and grow the distribution network by appointing and supporting stockists, distributors, and retail partners.
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Supervise field sales representatives, ensuring daily targets and beat plans are executed effectively.
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Implement marketing campaigns, trade promotions, and new product introductions at the ground level.
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Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
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Ensure product visibility through effective merchandising and placement in key retail outlets.
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Maintain strong business relationships with channel partners and resolve trade issues promptly.
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Monitor sales performance, prepare detailed MIS reports, and share actionable insights with management.
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Train junior sales staff and provide leadership on sales execution and customer engagement.
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Coordinate with supply chain and finance teams to ensure smooth order fulfillment and credit management.
Qualifications and Skills Required
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Graduation in any discipline; MBA/PGDM in Sales or Marketing preferred.
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3–6 years of experience in FMCG field sales, especially in general or modern trade.
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Strong knowledge of distributor/channel management and retail dynamics.
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Effective communication, leadership, and negotiation skills.
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Proficiency in MS Excel, CRM tools, and market analysis software.
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Ability to handle pressure, drive performance, and lead a sales team.
Preferred Background
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Exposure to product categories like packaged foods, beverages, personal care, or household essentials.
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Candidates with a proven track record in territory expansion or new market development are preferred.
Location
Pan-India opportunities based on company needs—metro cities, Tier 2 towns, and rural growth markets.
How to Apply
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