Job Description
We are seeking proactive and performance-driven Senior Sales Executives to lead growth initiatives for reputed brands in the Fast-Moving Consumer Goods (FMCG) industry. This role demands a blend of strategic field execution, distributor management, and retail penetration to drive sustainable volume growth in assigned territories.
Key Responsibilities
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Achieve monthly, quarterly, and annual sales targets by managing distributor and retail networks.
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Lead and monitor field-level sales operations including beat planning, route coverage, and stock availability.
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Develop and maintain strong relationships with dealers, distributors, and key retail outlets.
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Execute promotional schemes, product launches, and in-store branding activities.
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Analyze competitor activity, gather market intelligence, and provide strategic inputs to management.
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Prepare and submit daily sales reports, order status updates, and retail feedback.
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Train and support junior sales staff in sales planning and execution.
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Ensure effective product visibility and shelf-share across modern and general trade outlets.
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Coordinate with supply chain and logistics for seamless product flow and order fulfillment.
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Maintain compliance with company policies, market hygiene, and business ethics.
Qualifications and Skills Required
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Graduate in any discipline; MBA/PGDM in Marketing or Sales is preferred.
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2–5 years of experience in FMCG field sales or distribution management.
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Strong command over channel development, market activation, and retail engagement.
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Excellent communication, persuasion, and negotiation abilities.
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Familiarity with local markets, trade structure, and route-to-market models.
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Working knowledge of Excel, MIS tools, and sales tracking systems.
Preferred Background
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Prior experience in personal care, food & beverages, or household FMCG products.
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Candidates with strong rural or semi-urban sales exposure will be preferred.
Job Location
Pan-India locations based on business requirements—covering Tier 1 cities and growth markets.
How to Apply
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